Crafted for men who take pride in how they show up.

Most pomades don't tell you what's in them. We think that's worth changing. Silver Fox is built on a natural wax base that moves with your hair, not against it. The water based formula means no buildup and a clean rinse every time. No parabens, no sulphates, no silicones, no animal testing — nothing in the jar that doesn't earn its place. One application. All-day hold. Nothing to hide.

Silver Fox started with a frustration. The grooming market offers two choices: cheap products full of fillers, or overpriced brands charging for packaging, not performance. We wanted neither. So we built something for the man who's figured a few things out — who has a routine, knows what suits him, and needs the right product, not ten of them. Natural wax base. No parabens. Cruelty free. A formula that works quietly in the background while you get on with your day.

You've got the pomade. Now what? Start with towel-dried hair — damp, not wet. Scoop a small amount (less than you think), warm it between your palms for a few seconds, then work it through from the back forward. Shape once, then leave it alone. Because Silver Fox is water based, it rinses clean with just warm water. No buildup, no double shampooing. Just clean, styled hair every day.